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An Analysis of Affle (India) Limited

When you use any form of online media platform, you are bound to receive customised advertisements. Have you ever wondered about the companies that work behind the scenes to send you such ads? Affle (India) is one such listed firm that runs ad campaigns for some of the largest e-commerce platforms in our country. In this article, learn more about Affle (India) and its recent performance.

Affle (India) Ltd – Company Profile

Affle (India) Limited is a global technology company with a consumer intelligence platform that delivers user engagement and transactions through relevant mobile advertising. In simple terms, the company improves returns on marketing investment of businesses through mobile ads and by reducing digital fraud. Its consumer platform is used by online and offline companies to attract new customers via mobile advertising. Meanwhile, Affle’s enterprise platform helps offline firms to go online through platform-based app development and online-to-offline (O2O) commerce.

The company commenced its operations in 2006. Affle launched SMS2.0 in 2007, which redefined mobile media by blending browser-type functionalities over short message service (SMS). In the subsequent years, the company launched SMS Live, a search & social network discovery platform over SMS, and Pinch, a cross-platform messaging app. They hold numerous patents for mobile messaging, search, and ad-fraud detection.

Affle Holdings is the Singapore-based promoter of Affle India. The company’s investors include prominent entities such as Microsoft, D2C Inc. (a subsidiary of Japan-based mobile phone operator NTT DoCoMo), and Bennett Coleman & Company Ltd (Times Group). 

Affle’s Business Model

Affle (India) uses user-intent indicators based on transactional data, marketing attribution, and behavioral signals. The company predicts the interests of users based on the information it collects. It keeps updating the system based on data to improve consumer engagement. For example, Affle targets select users to complete transactions for e-commerce companies through relevant mobile ads. They also run marketing campaigns on a data intelligence basis to drive high volumes at an efficient price.

The company obtains revenue on a cost per converted user (CPCU) basis. The conversion is based on the transaction (purchase of a product or service) and consumer acquisition model. Moreover, the firm receives revenue through engagement and awareness-type advertising.

Affle primarily caters to the telecom and internet service providers (ISP), healthcare, retail, and e-commerce sectors. It also offers services to the enterprise resource planning (ERP) and workplace, real estate, travel, and transportation industries. Several government agencies also use their platforms to spread awareness. Interestingly, Affle (India) has run successful ad campaigns for companies such as Amazon, Flipkart, Goibibo, BookMyShow, ALTBalaji, and many more.

Affle India’s Platforms

  • Mobile Audience as a Service (MAAS) platform – an end-to-end mobile advertising platform 
  • RevX –  a self-serve programmatic platform
  • Appnext – an app discovery and recommendation platform
  • Jampp – a leading programmatic app marketing platform
  • Vizury Engage360 – an omnichannel marketing platform 
  • Mediasmart – a programmatic and proximity marketing platform
  • mFaaS – an ad fraud detection platform
  • Shoffr – an online to offline marketing platform
  • mKr8 – an ad authoring platform
  • mDMP – a data management platform 
  • mCDP – a customer data platform for audience intelligence and engagement 
  • Affle reusable components for application development. 

Financial Performance

Affle (India) has posted consistent growth in revenues and profits over the past few years. The overall negative impact triggered by the Covid-19 pandemic has not caused any serious damage to the company’s financial growth. This could mainly be due to increased demand for the services they offer.

Values in Rs crore
  • The company posted a 105.77% year-on-year (YoY) jump in consolidated net profit to Rs 134.90 crore for the financial year 2020-21 (FY21). Its total income increased by 64.27% YoY to Rs 558.31 crore during the same period. 
  • Over the past five years, Affle’s revenue has grown at a staggering CAGR of 50.34%, whereas the industry average stood at just 8.08%. The Return on Equity (ROE) stands at 42.4%, which is considered outstanding. [RoE signifies how well the company uses shareholders’ capital to generate profits.]
  • The company has been able to secure a market share of 15.65% in the Indian advertising industry.
  • Affle reported a 90.3% YoY increase in consolidated net profit to Rs 35.72 crore for the quarter ended June 2021 (Q1 FY22). Total income rose 79.07% YoY to Rs 165.16 crore during the first quarter. However, net profit and total income had declined by 38.94% and 6.99%, respectively, compared to the previous quarter.

Do keep a close watch on their upcoming Q2 results and major announcements!

Conclusion

As a result of its vital offerings and strong financial performance, Affle India’s shares have surged ~115% in just one year. The company was in the news lately due to its stock split (or sub-division of equity shares). Affle’s shares have been split in the ratio 1:5 to facilitate a larger shareholding base and improve liquidity. That is, one equity share of the face value of Rs 10 each has split into five equity shares of the face value of Rs 2 each. 

Source: TradingView

Affle (India) “targets” the present tech-savvy generation that prefers mobile or social media marketing. It has developed a technology that is almost fool-proof from any malware or spam. However, many consider targeted ads as a serious invasion of privacy.

The company is currently working towards Affle 2.0 Strategy. Their primary focus is on enabling hyper-personalized consumer recommendations. On the other hand, they also aim to provide deeper insights (analytics) across consumer segments, leading to a greater return of investment (ROI) impact for clients. The surge in smartphone penetration and the number of online shoppers are likely to boost Affle’s revenue growth. Let us look forward to seeing how the company executes its strategic plans.

What are your views on Affle India? Let us know in the comments section of the marketfeed app.

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Glenmark Pharma Q4 Results: Net profit rises 6% YoY to Rs 234 crore

Glenmark Pharmaceuticals Ltd reported a 6.15% YoY increase in consolidated net profit to Rs 233.87 crore for the quarter ended March (Q4). Net profit has declined by 5.76% when compared to the previous quarter. Its revenue from operations rose 3% YoY to Rs 2,859.9 crore during the same period. For the quarter ended March 31, 2021 (FY21), net profit increased by 25% YoY to Rs 970 crore. The pharma company’s board has declared a dividend of Rs 2.5 per share.

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Zydus Cadila gets USFDA approval to market Fluphenazine Hydrochloride tablets 

Zydus Cadila has received final approval from the US Food & Drug Administration (USFDA) to manufacture and market Fluphenazine Hydrochloride tablets. The drug is used to treat symptoms of a certain type of mental condition/disorder called schizophrenia. The pharma company will manufacture the drug at its formulation manufacturing facility at the Special Economic Zone (SEZ), Ahmedabad.

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Advanced Enzyme Tech Q4 Results: Net profit rises 1.12% YoY to Rs 31 crore

Advanced Enzyme Technologies reported a 1.12% YoY increase in consolidated net profit to Rs 31.68 crore for the quarter ended March (Q4). Net profit has declined by 26.5% when compared to the previous quarter. Its revenue from operations rose 20.82% YoY to Rs 133.22 crore during the same period. For the financial year ended March 31, 2021 (FY21), net profit rose 13% YoY to Rs 146.20 crore. The company’s board has recommended a dividend of Rs 0.9 per share.  

The Board of Directors of Advanced Enzyme Technologies has also approved the acquisition of an additional 15% stake in JC Biotech. The company will purchase 31.06 lakh shares of JC Biotech for a consideration of Rs 21.12 crore.

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Fuel prices touch record highs; petrol cross Rs 100 per litre in Mumbai

Petrol and diesel prices were hiked across India for the 15th time this month on Saturday (May 29). In New Delhi, petrol prices were raised by 26 paise to 93.94 per litre, while diesel prices were increased by 28 paise to Rs 84.89 per litre. The price of petrol has crossed the Rs 100 per litre mark in Mumbai. This is the 15th increase in fuel prices since May 4, when state-owned oil firms ended an 18-day hiatus in rate revision they observed during assembly elections in states such as West Bengal and Kerala.

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Affle India Q4 Results: Net profit jumps 282% YoY to Rs 58.5 crore

Affle India reported a 282% YoY jump in consolidated net profit to Rs 58.5 crore for the quarter ended March (Q4). Net profit has increased by 90% when compared to the previous quarter. Its revenue from operations rose 76.9% YoY to Rs 141.57 crore during the same period. For the financial year ended March 31, 2021 (FY21), net profit has jumped 105% YoY to Rs 134.80 crore. Affle India is a global technology company that delivers consumer acquisitions, engagements, and transactions through relevant mobile advertising.

Nazara Technologies Q4 Results: Net profit at Rs 3.15 crore

Nazara Technologies reported a consolidated net profit of Rs 3.15 crore for the quarter ended March (Q4 FY21). It had posted a net loss of Rs 3.30 crore in the corresponding quarter last year (Q4 FY20). Its revenue from operations rose 41.69% YoY to Rs 123.38 crore in Q4 FY21. For the financial year ended March 31, 2021 (FY21), the net profit stood at Rs 9.24 crore. This is compared to a net loss of Rs 24.65 crore in FY20. Recently-listed Nazara Technologies is a diversified gaming and sports media company. 

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Fuel Rates Hiked by 15-24 paise After 3-Day Break – Top Indian Market News

Fuel rates hiked by 15-24 paise after 3-day break; Petrol price in Delhi at Rs 91.17

After remaining unchanged for 3 consecutive days, fuel prices in India were hiked by 15-24 paise on Saturday. Petrol price in Delhi has surged to Rs 91.17 per litre and in Mumbai to Rs 97.57 per litre. Diesel rates in Delhi rose to Rs 81.47 per litre, while it stood at Rs 88.60 per litre in Mumbai. Petrol and diesel prices have been rising continuously since February 9. So far, the prices have gone up by Rs 4.22 per litre for petrol and Rs 4.34 a litre for diesel in the national capital.

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Reliance partners with Google, Facebook for seeking NUE license from RBI: Report 

As per a report from Economic Times, Reliance Industries has partnered with Google and Facebook Inc. to set up a New Umbrella Entity (NUE). The NUE will allow them to create a payments network similar to the Unified Payments Interface (UPI) to gain a share of India’s fast-growing digital payments market. The report states that the companies are in advanced stages of submitting their proposal to the Reserve Bank of India (RBI).

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JLR to write off £1.5 billion in Q4 as part of its restructuring plan

Jaguar Land Rover (JLR) will take a one-time write-off of £1.5 billion (~Rs 15,372 crore) in the January-March quarter (Q4) as part of a restructuring exercising under its ‘Reimagine’ strategy. This will be the second biggest write-off by the UK subsidiary of Tata Motors. Under the Reimagine strategy, JLR plans to develop a more focused product portfolio and cut annual spending to about £2.5 billion (~Rs 25,620 crore).

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To know more about JLR’s Reimagine strategy, click here.

Around 11 lakh people will lose jobs if Future Retail-Reliance deal falls through: FMCG distributors, traders

Around 11 lakh people will lose their jobs if the Future Retail-Reliance deal falls through, said FMCG distributors, Traders Association Delhi, and a Delhi-based NGO in a joint statement. They said that Future Group and Reliance had ensured that all businesses, including Big Bazaar, EasyDay, Nilgiris, Central, and Brand Factory would continue to function so that employees and suppliers do not lose their livelihood. They stated that the frequent litigations and roadblocks by Amazon are putting this arrangement into a crisis. 

Board of Affle (India) approves raising upto Rs 1,080 crore

Affle (India) Limited said its Board of Directors has approved raising upto Rs 1,080 crore through the issue of securities, including warrants and bonds. The fundraising is subject to the approval of shareholders. Affle (India) is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagements, acquisitions, and transactions through relevant mobile advertising.

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Vedanta Resources raises $1.2 billion ahead of open offer for Indian listed unit

Vedanta Resources said it has successfully raised $1.2 billion (~Rs 8,831 crore) through bonds sold to international investors. The bonds were priced at 8.95% with a four-year maturity. The proceeds of the bonds will be used for acquiring 33.17 crore equity shares (or 10%) of its India unit, at Rs 160 per share. The total consideration of the deal would be about Rs 5,948 crore. 

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HKG Limited’s board approves rights issue of upto Rs 45 crore

The Board of Directors of HKG Limited has approved the offer and issuance of fully paid-up equity shares of the company for an amount not exceeding Rs 45 crore by way of a rights issue to eligible equity shareholders. The record date for the same will be determined and notified in due course. Mumbai-based HKG Limited empowers small businesses through the use of its web interfaces and services.

At 3 pm, squaring off was the right decision: Zerodha CEO on NSE trading halt

Addressing Wednesday’s trading halt at the National Stock Exchange (NSE) via Twitter, Zerodha CEO Nithin Kamath said, “At 3 pm, not knowing if market timings would be extended, squaring off was the right decision”. Several investors had criticised Zerodha for their losses after their trades were squared off by the broker. Kamath further said, “As brokers, our business isn’t to predict the direction of the market”.

Indigo to operate select domestic flights from T1 in Mumbai

InterGlobe Aviation Ltd (IndiGo) said that all its domestic flights having subset series 6E 5500 – 6E 5900 will be operated from Terminal-1 of the Mumbai airport, starting March 10. All other flights, including the 5000 series, will continue to operate from Terminal 2. IndiGo, in a release, said that it has taken measures to ensure that passengers are informed of this change at every stage of their journey with the airline.

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Stovec Industries Q4 Results: Net profit declines 17% YoY to Rs 4.64 crore

Stovec Industries Ltd reported a 16.99% YoY decline in standalone net profit to Rs 4.64 crore for the fourth quarter ended December (Q4 CY20). The company follows the January-December financial year cycle. Its revenue from operations declined 1.23% YoY to Rs 49.69 crore during the same period. The company’s board has declared an interim dividend of Rs 22 per share.

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JK Cement Posts 74% YoY Jump in Profits to Rs 217 crore – Top Indian Market News

JK Cement Q3 Results: Net profit rises 74% YoY to Rs 217 crore

JK Cement Ltd reported a 74.82% YoY increase in consolidated net profit to Rs 217.28 crore for the quarter ended December (Q3). Its revenue from operations rose 24.52% YoY to Rs 1,832.71 crore during the same period. JK Cement’s board has approved the setting up of an integrated greenfield grey cement plant of 4 million tonnes per annum by its wholly-owned subsidiary Jaykaycem (Central) Ltd at Panna, Madhya Pradesh.

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Delhi Govt floats tender to set up 500 EV charging points at 100 locations

Delhi Power Minister Satyender Jain announced that the state government has floated a tender to set up 500 electric vehicle (EV) charging points at 100 locations. The estimated timeline to complete the project is one year. Earlier this week, Delhi Chief Minister Arvind Kejriwal launched ‘Switch Delhi’, an awareness campaign that aims to sensitize citizens about the benefits of switching to EVs. The Delhi government plans to ensure that 25% of new vehicles will be electric by 2024.

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BHEL Q3 Results: Net loss at Rs 217 crore 

Bharat Heavy Electricals Ltd (BHEL) reported a consolidated net loss of Rs 217 crore for the quarter ended December (Q3). It had posted a net profit of Rs 161.81 crore in the corresponding quarter last year. The state-run company’s revenue declined 21.6% YoY to Rs 4,451.4 crore in Q3 FY21. BHEL said its operations had recovered as compared to the previous quarter (Q2), but pre-Covid levels are yet to be achieved.

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Punjab & Sind Bank Q3 Results: Net loss at Rs 2,375 crore

Punjab & Sind Bank reported a net loss of Rs 2,375.53 crore for the quarter ended December (Q3). It had posted a net loss of Rs 255.49 crore in the corresponding quarter last year. Net income fell 9.1% YoY to Rs 1,763.10 crore during the October-December period (Q3 FY21). The bank’s gross non-performing assets (NPAs) remained high at 13.14%, compared to 13.58% in Q3 FY20. Provisions for bad loans and contingencies increased to Rs 2,924.69 crore, compared with Rs 494.30 crore in Q3 FY20.

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VRL Logistics Q3 Results: Net profit rises 54% YoY to Rs 40 crore

VRL Logistics Ltd reported a 54% YoY increase in net profit to Rs 39.74 crore for the quarter ended December (Q3). Its revenue rose 1.11% YoY to Rs 563.42 crore during the same period. The company’s board has approved a proposal to buyback shares (of the face value of Rs 10 each) at Rs 300 per share. The maximum buyback size will be Rs 60 crore.

Affle India Q3 Results: Net profit roses 43% YoY to Rs 30 crore

Affle India Ltd reported a 43.08% YoY increase in net profit to Rs 30.69 crore for the quarter ended December (Q3). Its revenue rose 59.32% YoY to Rs 150.49 crore during the same period. Affle India is a global technology company with a proprietary consumer intelligence platform that delivers consumer acquisitions, engagements, and transactions through relevant mobile advertising. 

Divi’s Labs Q3 Results: Net profit rises 31% YoY to Rs 471 crore

Divi’s Laboratories reported a 31.05% YoY increase in net profit to Rs 470.62 crore for the quarter ended December (Q3). The drug firm’s revenue rose 22% YoY to Rs 1,720.76 crore during the same period. In December 2020, Divi’s Labs became the second listed pharma company in India after Sun Pharma to cross the Rs 1 lakh crore market capitalisation mark.

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AstraZeneca gets DCGI approval for Dapagliflozin tablets

AstraZeneca Pharma India said it has received approval from the Drugs Controller General of India (DCGI) for Dapafliflozin tablets 10mg. The tablets are used for the treatment of patients with chronic kidney disease.

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Tanla Platforms Q3 Results: Net profit jumps multi-fold to Rs 93 crore

Tanla Platforms Ltd reported a multi-fold increase in net profit to Rs 93.52 crore for the quarter ended December (Q3). It had posted a net profit of Rs 68 lakh during the corresponding quarter last year. The company’s revenue rose 21.35% YoY to Rs 654.11 crore in Q3 FY21. Tanla Platforms is a cloud communications provider based in Hyderabad.

CARE Ratings Q3 Results: Net profit rises 7% YoY to Rs 18 crore

CARE Ratings Ltd reported a 6.95% YoY increase in consolidated net profit to Rs 18.63 crore for the quarter ended December (Q3). Its revenue declined by 0.91% YoY to Rs 55.60 crore during the same period. The company’s core ratings and review business has fallen on a year-on-year basis. The Board of Directors of the credit rating agency has declared an interim dividend of Rs 3 per share.

Birlasoft Q3 Results: Net profit rises 33% YoY to Rs 96 crore

Birlasoft Ltd reported a 32.6% YoY increase in consolidated net profit to Rs 96.3 crore for the quarter ended December (Q3). Its revenue from operations grew 5.7% YoY to Rs 72.6 crore during the same period. The IT services company signed deals worth $109 million (~Rs 793 crore) in total contract value (TCV) during the quarter. Its active client count was at 295.

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IMF Projects 11.5% Growth Rate for India in 2021 – Top Indian Market News

IMF projects 11.5% growth rate for India in 2021

According to the World Economic Outlook Update by the International Monetary Fund (IMF), the Indian economy is likely to recover at a faster pace in 2021. The IMF has projected an 11.5% growth rate for India in 2021, which makes the country the only major economy in the world to register double-digit growth this year. China is next with 8.1% growth in 2021, followed by Spain (5.9%) and France (5.5%). IMF’s latest growth projection is in line with the Indian government’s assessment of a strong revival in the coming months, especially after the recent vaccine approvals. 

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Farmers clash with police at Red Fort; one dead as tractor overturns

Thousands of farmers entered New Delhi and reached Red Fort and ITO from Singhu and Ghazipur borders as part of their tractor rally on Tuesday. The farmers deviated from the pre-approved route and clashed with the Delhi Police, vandalised buses, and breached barricades. The police, in turn, resorted to lathi-charge and also lobbed tear gas shells. A farmer in his 30s, who was on one of the tractors, was allegedly hit by a tear gas shell on his head. He started bleeding profusely, his tractor overturned, and was claimed to have died on the spot. 

Reliance Jio, Bharti Airtel, and Vodafone Idea suspended their internet services in parts of the National Capital Region (NCR) following a Home Ministry directive on Tuesday, in the wake of farmers’ violent protests.

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Inox Leisure commences operations at new multiplex in Thane

Inox Leisure Ltd has commenced commercial operations at a new multiplex at Thane, Maharashtra. The company is now present in 69 cities with 151 multiplexes, 641 screens. It has a total seating capacity of 1.46 lakh seats across India. According to Unlock 5 guidelines issued by the government, multiplexes and cinema halls are now operating under half of their sitting capacity.

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Hero MotoCorp may launch electric car as part of new future-forward lineup: Report

According to a report from the Times of India, Hero MotoCorp may launch an electric car as part of its efforts to fuel the next leap in mobility. The company has already prototyped a high-utility, modular electric three-wheeler (Quark 1), which can be converted into a two-wheeler based on the requirements of the user. “Similar innovations and solutions— beyond its traditional two-wheeler business— will form the new line-up that the company is working on as part of a vision of the future of mobility,” said Pawan Munjal, chairman of Hero MotoCorp.

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Adani Ports to raise $500 million via dollar bonds to refinance overseas debt

Adani Ports & Special Economic Zone Ltd (APSEZ) on Tuesday said it will raise $500 million (~Rs 3,645 crore) through dollar bonds. The proposed bonds will have a 10-year maturity. The funds will be used for early redemption of dollar bonds of the company which matures in 2022. Investment banks Barclays, Bank of America, and Citibank have been selected as advisors for the proposed bond issuance.

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Petrol crosses Rs 86 mark in Delhi, diesel above Rs 76

The price of petrol touched a record high of Rs 86.05 per litre in Delhi, while diesel price rose to Rs 76.23 per litre. Petrol and diesel cost Rs 92.62 and Rs 83.03 per litre, respectively, in Mumbai. In the last 10 weeks, state oil companies have raised prices of petrol by Rs 5 per litre and that of diesel by nearly Rs 6 per litre. Taxes, which the government raised steeply last year, comprise about 60% of the fuels’ retail prices.

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Affle India’s subsidiary to acquire business assets of Discover Tech

Affle MEA FZ-LLC (AMEA), a wholly-owned subsidiary of Affle (India) Limited, has entered into a definitive Business Transfer Agreement to acquire the business assets of Israel-based Discover Tech Limited. As part of the deal, the technology platform, brand name, intellectual property rights, and business relationships of Discover Tech will be acquired by AMEA. The cost of the acquisition is estimated at $1.15 million (~Rs 8.38 crore).

Jubilant Foodworks completes acquisition of 10.76% stake in Barbeque Nation

Jubilant Foodworks Ltd has completed the acquisition of a 10.76% stake in Barbeque Nation Hospitality Limited (BNHL). On December 31, the company said it would invest Rs 92 crore into BNHL. BNHL owns and operates 138 Barbeque Nation restaurants across 73 cities in India.