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Rategain Travel Technologies Ltd IPO: All You Need to Know

The IPO frenzy continues on Dalal Street, with four public issues opening for subscription this week! Rategain Travel Technologies Ltd, a travel technology firm, will launch its three-day IPO tomorrow— December 7. In this article, we take a closer look into the company and its IPO.

Company Profile – Rategain Travel Technologies Ltd

Rategain Travel Technologies Ltd (RTTL) is the largest Software-as-a-Service (SaaS) company in the hospitality and travel industry in India. It offers solutions across a wide spectrum of verticals, including hotels, airlines, online travel agents (OTAs), vacation rentals, package providers, car rentals, rail, travel management companies, and cruises. 

The company provides a suite of interconnected products that manage the revenue creation value chain for customers by leveraging big-data capabilities and integration with other tech platforms. Thus, RTTL helps hospitality and travel providers to acquire more guests, retain them via personalized experiences, and ultimately maximize their margins

Business Verticals:

The company delivers solutions through three business categories: 

  • Data as a Service (DaaS) – Provides information such as market dynamic pricing and analytics. This segment tracks over 5.83 billion price points from various sources and issues data on pricing, rating, ranking, availability, and room descriptions.
  • Distribution – Provides information on availability, rates, and inventory to different hotel aggregators or agents.
  • Marketing Technology – Manages social media engagements and promotional campaigns. 

RTTL served 1,462 customers as of September 30, 2021 (Q2 FY22), including eight Fortune Global 500 companies. Its prominent clients are Six Continents Hotels Inc., Kessler Collection, Lemon Tree Hotels Ltd, and Oyo Hotels and Homes Pvt Ltd. The company services its customers in multiple geographies and local go-to-market teams. Moreover, they have offices in six countries.

RateGain has grown its customer base over the years through well-developed sales and customer success. It focuses on marketing strategies/functions that generate and convert quality sales leads. The company has expanded its product portfolio to include artificial intelligence (AI) and machine learning capabilities. As a result, they are now one of the largest aggregators of data points for the hospitality and travel industry in the world. 

About the IPO

Rategain Travel Technologies’ public issue opens on December 7 and closes on December 9. The company has fixed Rs 405-425 per share as the price band for the IPO.

The fresh issue of shares (of the face value of Rs 1 each) aggregates to Rs 375 crore. The IPO also includes an offer for sale (OFS) of up to 2.26 crore equity shares by promoters and early investors. Individual investors can bid for a minimum of 35 equity shares (1 lot) and in multiples of 35 shares thereafter. You will need a minimum of Rs 14,875 (at the cut-off price) to apply for this IPO. The maximum number of shares that can be applied by a retail investor is 455 equity shares (13 lots).

RTTL will utilise the net proceeds from the IPO for the following purposes:

  • Repayment and/or prepayment of debt availed by Rategain UK – Rs 85.26 crore
  • Payment of deferred consideration for the acquisition of DHISCO (a hotel distribution service) – Rs 25.2 crore
  • Strategic investments, acquisitions, and to boost inorganic growth – Rs 80 crore
  • To make investments in technology innovation, artificial intelligence, and other organic growth initiatives – Rs 50 crore
  • Purchase of capital equipment for the company’s data center – Rs 40.77 crore
  • General corporate purposes. 

Financial Performance

RTTL has posted losses over the past two financial years. In FY20, the company registered total revenue of Rs 457.6 crore and incurred a loss of Rs 20.1 crore. Its revenue for FY21 stood at Rs 264.1 crore, and the net loss widened to Rs 28.6 crore. The negative earnings can be attributed to the adverse impact of the Covid-19 pandemic on its operations. However, their gross margins have been above 76% during this period. EBITDA fell 78.5% YoY to Rs 6.15 crore in FY21.

The company added 272 active customers from 110 countries during the period from FY19 to FY21.

Risk Factors

  • Factors such as Covid induced lockdowns and movement restrictions can have an adverse impact on RTTL’s business and financial performance.
  • RateGain’s customers are typically not obliged to renew, upgrade, or expand their contracts with the company. Thus, customer retention rates could be low.
  • The inability to attract new customers or retain existing customers in a cost-effective manner could severely affect the company.
  • The market for Software as a Service (SaaS) solutions in the hospitality and travel industry is new and yet to evolve. If the market develops slowly than anticipated or declines, RateGain’s business could be adversely affected.
  • RTTL derives a significant portion of its revenue (~82%) from a limited number of markets (mainly North America and Europe). Any adverse developments in these markets could harm the company’s overall operations.
  • The company has a history of net losses and anticipates increased expenses in the future.

IPO Details in a Nutshell

The book-running lead managers to the public issue are IIFL Securities, Kotak Mahindra Capital, and Nomura Financial Advisory & Securities (India). Rategain Travel Technologies had filed the Red Herring Prospectus (RHP) for its IPO on November 28. You can read it here. Out of the total offer, 75% is reserved for Qualified Institutional Buyers (QIBs), 15% for Non-Institutional Investors (NIIs), and 10% for retail investors.

Conclusion

RateGain’s vision is to become the leading revenue maximization platform for the hospitality and travel industry. Its integrated technology platform, powered by artificial intelligence (AI), enables customers to increase their revenue through customer acquisition, retention, and wallet share expansion. As per reports, third-party travel and hospitality technology is estimated to be a $5.91 billion market in 2021. The market is expected to grow at a CAGR of 18% to reach $11.47 billion by 2025. RTTL could greatly benefit from the growth in this sector due to its first-mover advantage.

However, the company is exclusively focused on the hospitality and travel industry, which is highly sensitive to economic conditions. The general sentiments in this industry continue to be weak due to the Covid-19 pandemic. Analysts have also red-flagged the aggressive valuation of the issue.

RTTL’s IPO shares are trading at a premium of Rs 85-100 in the grey market. Before applying to this IPO, wait to see if the portion reserved for institutional investors gets oversubscribed. As always, consider the risks associated with the company and come to your own conclusion.

What are your opinions on this IPO? Will you be applying for it? Let us know in the comments section of the marketfeed app.

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Editorial

How Cox & Kings Promoters Trapped Investors

Cox & Kings Limited (CKL) used to be one of India’s largest tour and travel operators. Many people in India and abroad would have used their services for land, air, and cruise bookings, hotel bookings, visa processing, and passport solutions. The Mumbai-based company was also a pioneer in outbound tourism, business travel, conferencing, trade fairs, foreign exchange, and insurance services. Cox & Kings had a strong presence in almost every state in India and had major subsidiaries across the United States, United Kingdom, UAE, and Australia.

The company that once had a great reputation and legacy has collapsed due to certain fraudulent activities committed by its promoters. The share price of CKL, which was trading at Rs 200 levels in 2018, is now at a mere Rs 1.30. Let us have a detailed understanding of what led to the downfall of Cox and Kings.

What Led to the Fall of Cox & Kings?

Leveraged Buyouts

The shares of Cox & Kings got listed on the Indian stock exchanges in December 2009. It was showing constant growth in revenue and profit during this period. At that point, the company initiated a massive expansion plan. They acquired US-based East India Travel Company for around $22 million, Tempo Holidays for $25 million, LateRooms Limited for £8.5 million, and Holidaybreak plc for £323 million. The company even entered into certain businesses they had no prior experience with (such as NBFCs, education business, etc). CKL used a method known as leveraged buyout to acquire most of these firms.

A leveraged buyout (LBO) refers to when a company borrows a significant amount of money from banks to acquire another company. The assets of the company being acquired are often used as collateral for these loans. 

High Debt Obligations and Cash Crunch

Things started to go downhill for Cox & Kings immediately after the acquisitions. The company was burdened with very high debt as a result of its highly ambitious expansion plan. The firm had borrowed thousands of crores from commercial banks in India and abroad. On top of this, their newly-acquired subsidiaries were performing poorly and started to incur heavy losses. They also found it difficult to manage those businesses in which they had no prior experience. As compared to competitors, CKL failed to adapt to the changes in technological advancements in the field of travel and tourism. The company began to face a severe cash crunch, which meant that it did not have sufficient funds to cover normal business expenses. 

Thus, CKL started to sell off many of its assets/subsidiaries from foreign countries from 2014 onwards. Given below is a list of business units or subsidiaries that were sold:

YearName of Business UnitAmount
June 2014Camping division Holiday BreakRs 892 crore
Dec 2015Explore Worldwide Limited£25.8 million
March 2016LateRooms£20 million
March 2016Superbreak business£9.25 million
2018Education businessRs 4370 crore

Manipulation of Financial Records

The company began to default on its loans in 2019. In April 2019, CKL announced that it would not be able to declare its financial results for the first quarter (Q1) of FY 2019-20. The firm did not repay two sets of loans of Rs 150 crore and Rs 50 crore, respectively.

During this period, many found irregularities in the firm’s books of accounts. In the balance sheet dated 31 March 2019, the company had Cash & Cash Equivalents of Rs 1,830 crore and Receivables (ie, amount due to CKL) of over Rs 2,000 crore. With such a significant amount of cash in their books, many wondered why the firm was unable to pay off its loans. Moreover, it was found that only a part of the net proceeds from the sale of various business units was used for meeting debt obligations. The remaining amount could not be traced in the company’s financial records. 

Many shareholders lodged a formal complaint against Cox & Kings and its management to the Serious Fraud Investigation Office (which is under the Ministry of Corporate Affairs) around this time. CKL’s stock price started to fall heavily.

Source: TradingView

The Forensic Audit 

Yes Bank was one of the biggest lenders of Cox & Kings. The company owed around Rs 2,267 crore to the private sector lender. The bank approached PricewaterhouseCoopers (PWC) and asked them to conduct a forensic audit on CKL (as it had defaulted on loan repayments). 

The results of the audit were quite alarming. It was found that Cox & Kings had been illegally transferring money and falsifying its financial records between 2014-2019. The company did not take board approvals for loans worth Rs 6,071 crore extended to at least 20 ‘related parties’.

Bankrupt firm Alok Industries received a loan of Rs 1,100 crore from Cox & Kings. The Chief Financial Officer (CFO) of this firm was Sunil Khandelwal, the brother of Anil Khandelwal— the CFO of Cox and Kings!

The audit also revealed that the company made sales of over Rs 9,000 crore to 160 fake customers between 2014 and 2019. Physical verification of the addresses of these ‘customers’ showed that they were residential addresses, and no travel agencies ever operated in those places. Most of the amount received from sales could not be traced in its bank accounts. This was because Cox and Kings never really received any of this money.

Another major observation was in the company’s debt status. For the financial year 2018-19, CKL reported a total (consolidated) debt at Rs 2,000 crore. However, its standalone debt by itself was Rs 3,600 crore. There was also a credit card debt of Rs 750 crore that was not disclosed to the company’s lenders. Ultimately, the company was declared bankrupt and insolvent. [Insolvency means a state of financial trouble when the company is unable to pay its bills. An insolvent company would have to convert all its assets to cash and pay off its lenders]

Recent Developments

Cox & Kings began to shut down many of its branches across the country. It stopped all operations (including ticketing services) without any fair warning. Most of their customers who had booked slots for domestic or international tour packages did not receive their tickets. There were instances of tickets getting cancelled at the last minute. Most of their customers have not received refunds for the same. Franchisee owners did not get any commission from the company. Moreover, CKL failed to pay its employees for several months. Many angry customers and franchisee owners filed police complaints against the company. Private sector lenders including Kotak Mahindra Bank, HDFC Bank, Axis Bank, IndusInd Bank also filed separate FIRs against CKL for defaulting on loans.

ED, CBI Investigation of Cox and Kings

Towards the end of 2019, the Enforcement Directorate (ED) and CBI began their investigation into the alleged fraudulent activities of CKL and its promoters. It was estimated that the company owed a total of more than Rs 5,800 crore to banks and financial institutions. Between 2019 and 2020, both investigation agencies (and even local police) filed numerous cases against Cox & Kings Group entity, its promoters, and other related parties for alleged fraud involving thousands of crores. CKL’s promoter Peter Kerkar, other senior officials, and employees were arrested.  Recently, ED named Kerkar as the mastermind behind this large-scale fraud.

The insolvency proceedings of Cox & Kings are now underway. The Insolvency Resolution Professional (IRP) of CKL, appointed by the National Company Law Tribunal (NCLT), had initially sent recovery notices to 57 debtors of the company that owes Rs 1,775 crore. Out of these, notices to 11 debtors— including two connected to the promoters and employees of Cox & Kings that owe Rs 479 crore— were returned undelivered. Four debtors have denied any liabilities and four others asked for more documents from the IRP. 

Let us look forward to seeing how the concerned parties are held accountable for their actions. 

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Editorial

Easy Trip Planners IPO: Should You Invest?

We all love consumer-facing companies, ones that we see every day. Easy Trip Planners Pvt. Ltd., the parent company of easemytrip.com, is all set to go public with its IPO applications starting on 8th March 2020. For the travel industry, the winds are against it, revenues are down and so are valuations because of the pandemic-led lockdown, yet the company has decided to come up with an IPO. Let’s find out more about the company and its IPO. 

About the Company

  • Easy Trip Planners, is an online travel portal that offers a variety of products and services like rail tickets, taxis, bus tickets, holiday packages, hotels, and other services like travel insurance, VISA services, etc. The company offers most of its services through its website (easemytrip.com) and its mobile application(available on iOS and Android). 
Segment% Contribution To Revenue
Flight Bookings94.0%
Hotels and Holiday Packages0.6%
Others5.4%
Segmental Revenue
  • Flight bookings contribute the highest to its revenue stream at 94% followed by Hotels and Holiday Packages at 0.6% and others at 5.4%. In flights bookings, ~75 percent of its revenue comes from domestic flight bookings
  • In FY20, 86% of the users who booked flights on the portal were repeat users who had previously used the portal for a booking
  • The company follows three kinds of distribution channels
    • Business To Business To Customer(B2B2C) for travel agents to use the platform for offline customers
    • B2E or Business to Enterprise for corporates to book tickets for their employees
    • B2C or Business To Customer – For customers to make bookings online using either the website or app. This segment had the highest volume amongst the three. 
  • The company’s gross booking volumes almost doubled after the company pumped up its mobile application interfaces. However, the booking volumes have definitely taken a hit due to the COVID-19 pandemic. 
  • The company faces a tiff from companies like MakeMyTrip which has more than half the market share followed by Yatra. EaseMyTrip however has managed to gain a 3% market share in a short period of time and therefore exhibits great potential as a competitor to MakeMyTrip. Both Yatra and MakeMyTrip are listed on NASDAQ and have a strong foreign presence which EaseMyTrip lacks. 

Financial Vitals

Financial VitalFY2018FY2019FY2020
Revenue1001.81011.071409.85
Net Profit66.13293.5346.48
Assets1558.022248.362526.19
Financial Vitals(In Rs Crore)
  • Easy Trip Planners has recorded positive and consistent growth in Revenue, Net Profit, and Total Assets. Even in the COVID-19 pandemic situation, the company has recorded a Net Profit for FY2021 9 Months ended.
  • In the third quarter ended December 2020, EaseMyTrip recovered recovered 70% of the booking volumes, MakeMyTrip covered 46% and Yatra stood at 44%, as compared to last year’s booking volumes. 
  • Easy Trip Planners happens to be the only online travel portal to have a positive return on equity(RoE) and Return on Capital Employed(RoCE) consistently for three consecutive years. MakeMyTrip has recorded a negative RoE and RoCE for the past two years.
  • The company is debt-free as of December 2020.

Risks

  • COVID-19 pandemic has impacted the travel industry as a whole. Any change in domestic or international travel regulation will have an impact on the flight booking volumes of the company.
  • 94% of the company’s revenue comes from online flight bookings. Any change in the market conditions of the segment will have a serious impact on the company’s revenue The company is yet to expand on hotel, travel package, rail booking, bus booking, taxi rental and other such segments. Essentially, the needs to diversify its revenue mix
  • The company has litigations amounting to Rs 140 crore pending in the Indian courts of law. Out of these one is a serious case amounting to Rs 37 crores in compensation, where a ticketing partner of the company has alleged manipulation and fraud in company books of accounts.
  • The company has previously lent money to movie producers and other branding companies for advertisement and branding of travel, tour, and ticketing business during the making and release of movies and award functions.
  • The company faces high competition in the flight booking segment from big market players like PayTM, MakeMyTrip, Amazon, and many more.

IPO Snapshot

IPO Opening DateMarch 8, 2021
IPO Closing DateMarch 10, 2021
Issue TypeBook Built Issue IPO
Face ValueRs 2 per equity share
IPO Price₹186 to ₹187 per equity share
Market Lot80 Shares
Issue SizeRs 510 crore
Offer for SaleRs 510 crore
Listing DateMarch 19, 2020

Conclusion

EaseMyTrip might not have the market share or huge numbers but has definitely fared better than its giant competitors in recovering in the post-pandemic market. The company has a grey market premium of close to 90%. It is trying to list at a 58 times valuation than last year’s revenue numbers. Although, a small player in the market, the company still has huge growth potential in the space. They have shown excellent financials and fairly good management. The company is also debt-free. In the current IPO bull run, it can be a perfect runner for listing gains, but long term gains is questionable as competition gets tougher.